A survey by data management company, Cohesity, found that 40% of American consumers don’t want businesses to pay ransomware demands to cyber criminals. The study elicited responses from more than 1,000 U.S. consumers ages 18 and older. Moreover, 23% of those surveyed said they'd stop doing business with a company that paid a ransom. Further 48% would consider not doing business with a company that paid a ransom.